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Why Should We Invest in Gamification for Corporate Training

Gamification is nothing new for people. With the penetrated use of smartphones and internet; makers of games like Candy Crush and Pokémon Go are actually minting money. However, playing games is not just limited to mere entertainment but is gaining high momentum in the corporate training & development world. Speaking in simple language, gamification is use of graphics with game logic and mechanisms to engage the learners during corporate training. Interactive learning through games helps in improved retention, increased engagement of employees, high interest levels, better decision-making and problem solving. Some of the popular gaming techniques for training are avatar-based, leaderboard, badges, rewards, challenges, real-time performance and feedback. But what exactly are companies looking for when they talk about gamification?

According to research experts, trainees tend to retain the most when the training module is accompanied with visuals and interactions. Use of gamification for corporate training strive to leverage on multiple human factors such as learning, socializing, entertainment, competition, status and self-recognition. Moreover, achieving new game levels and higher rankings on leaderboard scores gives recognition to best performers and lure them with attractive incentives and prize moneys, thereby encouraging the employees to actively participate in the training.

But as gamification is emerging to be the next driving force in corporate training, not all strategies work the best. There are few factors which the trainers need to keep in mind while designing gamification modules. Firstly, the focus needs to be on mastering the content and then designing the game around it. Also, factors like progressing to next levels, scoring against each challenge, real-time feedback, badges on level completion and transparent reward system are most preferred among trainees and shall be embedded in the games. In some cases, where targets are unachievable often creates disappointment among the trainees and hamper the very purpose of gamification. The games designed thus, should be challenging but with attainable targets.

With increasing awareness among the corporates, gamification is no longer a skeptical subject. Many MNC’s like Accenture, Barclays, Marriott and Deloitte have implemented gamification in recruitment, training and retention of employees in their organizations which are proving to be very successful. As companies continue to implement gamification in their training, newer trends and developments can be seen in the near future. For instance, augmented-reality games with avatar-based characters are picking up for training giving it a wow factor. Use of touch screens, voice-recognition, HD graphics may seem to be expensive but looking at the bigger picture it’s just an investment. Furthermore, analytics generated at the back-end reveals a lot about user or trainee’s competencies, performance of the teams as well as comparison among trainees, overall satisfaction with the outcomes by managers and return on investment (ROI) on the corporate training.

Another development is the use of gamification in the recruitment and hiring procedure of companies. Recruitment often involves an applicant to go through a set of rounds wherein, they are judged on various parameters. Use of gamification to test applicants on the skill set makes it both easy, accurate, and time-saving. Also, it makes the process interactive and interesting for the applicants. Staying on the cutting edge of these new trends can help organizations get the most from the gamified solution and increase their ROI on training costs. Hence, one can say that gamification is becoming one of the best means to engage and educate the employees.

Flipick provides 360-degree solution for all the training needs of clients including gamification. It has been successful in implementing interesting gamification in the courses and training modules. Working for multiple clients, Flipick has designed several gamification modules for learning & development including leaderboards, badges, challenges, real-time feedback, rewards, and real-life situation based games. The student portal developed for Elsevier’s medical examination app known as MYPGMEE includes features like creating and playing challenges, leaderboards, and badges.

Here’s a short demo on one of the gamification modules designed by Flipick on the grounds of popular reality game show – KBC. From simple quiz and leaderboard games to complex virtual reality games like cricket and chess; flipick has developed interactive games thus, resulting in increased employee engagement and performance.

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